#ReWear4Earth is a collaborative campaign of Ricky Kej and Prabha Khaitan Foundation.. The campaign focuses on fashion and sustainability. The initiative was inspired by Grammy Award Winner Ricky Kej after he tweeted his pictures earlier this year wearing the same outfit on two of the biggest platforms on the planet – While winning his Grammy Award in Las Vegas, and on the Cannes Red Carpet with the hashtag #ReWear4Earth.

Fast fashion isn’t always fashionable. Especially when we consider its impact on our planet (The fashion industry is one of the most polluting industries on the planet) The use of toxic textile dyes, cheap materials and massive use of water translates to environmental pollution and degradation. In addition, microplastics and chemical contaminants leach out from fabrics and find their way into the oceans. Microplastics play a significant part in the killing of over 100 million marine animals and over 1 million seabirds each year. Most fabrics today are not entirely biodegradable and end up in a landfill, or in the oceans.