#ReWear4Earth is a collaborative campaign of Ricky Kej and Prabha Khaitan Foundation.. The campaign focuses on fashion and sustainability. The initiative was inspired by Grammy Award Winner Ricky Kej after he tweeted his pictures earlier this year wearing the same outfit on two of the biggest platforms on the planet – While winning his Grammy Award in Las Vegas, and on the Cannes Red Carpet with the hashtag #ReWear4Earth.

Fast fashion isn’t always fashionable. Especially when we consider its impact on our planet (The fashion industry is one of the most polluting industries on the planet) The use of toxic textile dyes, cheap materials and massive use of water translates to environmental pollution and degradation. In addition, microplastics and chemical contaminants leach out from fabrics and find their way into the oceans. Microplastics play a significant part in the killing of over 100 million marine animals and over 1 million seabirds each year. Most fabrics today are not entirely biodegradable and end up in a landfill, or in the oceans.

#ReWear4Earth is a collaborative campaign of Ricky Kej and Prabha Khaitan Foundation.. The campaign focuses on fashion and sustainability. The initiative was inspired by Grammy Award Winner Ricky Kej after he tweeted his pictures earlier this year wearing the same outfit on two of the biggest platforms on the planet – While winning his Grammy Award in Las Vegas, and on the Cannes Red Carpet with the hashtag #ReWear4Earth.

Fast fashion isn’t always fashionable. Especially when we consider its impact on our planet (The fashion industry is one of the most polluting industries on the planet) The use of toxic textile dyes, cheap materials and massive use of water translates to environmental pollution and degradation. In addition, microplastics and chemical contaminants leach out from fabrics and find their way into the oceans. Microplastics play a significant part in the killing of over 100 million marine animals and over 1 million seabirds each year. Most fabrics today are not entirely biodegradable and end up in a landfill, or in the oceans.

From discouraging single-use plastics and conducting tree plantation drives, to organizing talks on climate change and advocating for wildlife conservation, Prabha Khaitan Foundation champions holistic environmental stewardship. These efforts raise awareness, restore ecosystems, and inspire collective action to safeguard natural resources and biodiversity for future generations.

From discouraging single-use plastics and conducting tree plantation drives, to organizing talks on climate change and advocating for wildlife conservation, Prabha Khaitan Foundation champions holistic environmental stewardship. These efforts raise awareness, restore ecosystems, and inspire collective action to safeguard natural resources and biodiversity for future generations.

Animal welfare is a cornerstone of compassionate communities, emphasizing the importance of building relationships and caring for all living beings, including street animals. The Foundation recognizes the intrinsic value of animals and is committed to ensuring their well-being through various initiatives. From organizing vaccine and adoption drives to advocating for stricter animal protection laws through marathons, we strive to create a safer and more nurturing environment for animals in need. Moreover, we believe in celebrating individuals and organizations dedicated to animal welfare, acknowledging their efforts and inspiring others to join the cause. By fostering a culture of empathy and respect towards animals, we contribute to building a more harmonious and compassionate society where both humans and animals can thrive together.

Animal welfare is a cornerstone of compassionate communities, emphasizing the importance of building relationships and caring for all living beings, including street animals. The Foundation recognizes the intrinsic value of animals and is committed to ensuring their well-being through various initiatives. From organizing vaccine and adoption drives to advocating for stricter animal protection laws through marathons, we strive to create a safer and more nurturing environment for animals in need. Moreover, we believe in celebrating individuals and organizations dedicated to animal welfare, acknowledging their efforts and inspiring others to join the cause. By fostering a culture of empathy and respect towards animals, we contribute to building a more harmonious and compassionate society where both humans and animals can thrive together.